Connecting K-culture around the world. Designing your experience in Korea.
Unlock Korea is the K-culture program team at DataTown, the company behind FanWork, FanTrip and our own social media channels. Drawing on international campaigns, group visits to Korea and a network of fan communities, creators and local venues, we design and deliver experiences around each group's interests and goals.
A school visit, a dance academy trip and a university field program need different experiences.
We begin with what your group wants to learn and do. Then we bring together suitable experiences, local people and places to build your program.
Middle & high schools / education providersUniversities & Korean culture clubsDance academies & K-culture groupsInternational internship providers
From a 5–7 day spring break to a 14-day discovery program
Middle-school groups are welcome to enquire. Activities, supervision and travel arrangements are agreed with the school or provider to suit participants' ages.
A K-culture journey, designed for connection and participation.
We turn the content you love and the subjects you want to explore into hands-on experiences, exchange and creative activities. The people, places and ways of taking part are chosen around your group's purpose.
01 / COMMUNITY
A community that takes part
FanWork's fan organizers, creators and city connections help us understand shared interests and design activities people want to join.
Collabs support event, mission and challenge participation and records. FanTrip connects K-culture interests with classes, tours and experiences in Korea.
Choose a starting point. We will shape the details together.
Program reference image / activities arranged to suit your group
FOR ACADEMIES, CLUBS & CULTURE COMMUNITIES
Make what you love part of your Korea visit.
Build your trip around dance, music and creative experiences, with time to discover Korean culture together.
EXPERIENCE
Classes, practice and group filming
CONNECTION
Local culture and shared activities
TAKE HOME
Creative work and memories made together
Program reference image / visits are subject to availability and agreement
FOR SCHOOLS, UNIVERSITIES & EDUCATION PROVIDERS
Bring a subject into the real world.
Connect a learning theme with Korea’s culture and industries. Combine field discovery, creative workshops and reflection around your group’s goals.
START WITH
An age-appropriate topic or area of study
EXPERIENCE
Thematic visits, workshops and professional conversations
TAKE HOME
A team project, presentation or learning record
Illustrative group activities / exchange arrangements discussed separately
FOR SCHOOLS, UNIVERSITIES & CULTURAL COMMUNITIES
Meet people. Share a different perspective.
Korean and international participants introduce their cultures, explore a place together and work on a shared activity. Partners and languages are arranged for each group.
MEET
Introduce everyday life and shared interests
EXPERIENCE
Joint exploration and mixed-team missions
TAKE HOME
A shared story, creative work or presentation
Illustrative local activities / placements are arranged separately
FOR INTERNATIONAL INTERNSHIP & MOBILITY PROVIDERS
A richer experience of a stay in Korea.
Build a local program around an international cohort’s time in Korea. Our intern-hosting and onboarding experience helps us understand the support participants need.
SETTLE IN
Arrival orientation and practical cultural context
EXPERIENCE
Industry discovery, local activities and weekend exchange
SCOPE
Local experiences, with placements and visas arranged separately
These are program concepts. Duration, level, exchange partners, visits and logistics depend on your goals and availability.
03 / A REAL GROUP EXPERIENCE
O2 K-pop, Australia. Korea, experienced together.
A K-culture community's interests became a visit to Korea. Hanbok experiences and cultural heritage visits are part of the moments captured here.
30visiting participantsAU → KRAustralia to Korea
04 / TWO WAYS TO SHAPE YOUR STAY
A week to discover. Two weeks to go deeper.
These sample itineraries are starting points. From a 5–7 day spring break to a two-week program, we adapt the pace to your group's calendar, ages and interests.
ILLUSTRATIVE ITINERARY / TAILORED BY AGREEMENT
Korea Culture and Creativity Week
A Seoul-based sample connecting cultural discovery, exchange with Korean participants and a small creative project. Selected activities can form a shorter five-day visit.
Cultural experience reference image
01
Arrive & settle in
Orientation and shared program goals.
02
Heritage & city discovery
Explore history and everyday life through observation activities.
03
Meet & exchange
Introductions and shared activities with Korean participants.
04
Follow your interests
Choose a dance, music or craft workshop and prepare a group project.
05
Create together
Make a short group film or creative work, with time to reflect.
06
Explore & share
An optional local excursion followed by a group showcase.
07
Reflect & depart
Bring together learning records and personal reflections.
ILLUSTRATIVE ITINERARY / TAILORED BY AGREEMENT
Korea Culture and Creative Industries
A two-week sample combining Korean culture, creative-industry discovery and a group project. It can include an optional regional stay, with travel and rest time built into the plan.
Cultural experience reference image
01
Arrival & orientation
Settle in and agree the group’s goals.
02
History & heritage
Explore cultural heritage and record observations and questions.
03
Everyday culture
Small-group exploration and practical Korean in context.
04
Meet Korean participants
Share interests and form teams for joint activities.
05
K-culture workshop
Choose a focus such as music, dance or media.
06
Creative industries
A professional conversation or a thematic visit, subject to availability.
07
Rest & reflection
Review the first week and shape a group project.
08
Project workshop
Develop ideas and agree roles within each team.
09
Create & review
Filming, creative work or presentation development.
10
Choose your setting
Regional travel or deeper exploration of Seoul.
11
Local culture & people
Explore everyday life, craft or cultural content.
12
Complete the project
Bring learning and local experiences into the work.
13
Showcase & exchange
Present the work and share the experience.
14
Reflection & departure
Take stock of the journey and prepare to return.
Sample itineraries, not fixed packages. Visits, exchange partners, languages, activity level and travel arrangements depend on the group's age, goals and availability. Access to a particular school, company or institution is not guaranteed.
From DataTown's experience hosting international interns
FOR INTERNATIONAL PROGRAM PROVIDERS
An internship in Korea. Hands-on work on global projects.
Eric contributed to Madrid campaign analysis, QA and localization. Working with the team in Korea on real projects, he turned his interest in the culture into hands-on professional experience.
SUMMARY OF ERIC'S PUBLIC REFLECTION
Eric Xu / DataTown Intern
In his own reflection, Eric Xu described learning how data supports real business decisions and thanked his mentors.
Work placements, contracts, visas and academic credit require separate arrangements with the relevant provider.
05 / GLOBAL CONNECTIONS, LOCAL UNDERSTANDING
We connect global fandoms and deliver local campaigns.
City campaigns in Madrid and Paris, alongside exchanges with organizers and creators across countries, have helped us understand local interests and participation. We bring that experience to the programs and cultural exchanges we design in Korea.
Connected by shared interests. Relationships built through activities.
Community and local contacts are not overseas offices or confirmed school partnerships. Campaign experience in Madrid and Paris is distinct from connections in other cities. Program-specific arrangements are discussed separately.
06 / DATATOWN & FANWORK REFERENCES
With artists, cities and brands, we create K-culture experiences.
From performance promotion to city discovery, store experiences and fan activities, these projects show how we turn an interest in content into real encounters and participation.
Projects delivered or developed by DataTown and FanWork, distinct from Unlock Korea school-trip records.
ENTERTAINMENT / GLOBALCASE 01
CrazAngel A global campaign with fans
A four-week campaign across nine countries, followed by a paid repeat commission.
CITY ACTIVATION / SPAINCASE 02
Purple Map Madrid Fandom meets the neighborhood
Fifteen offline venues connected through a map, stamps and fan activities.
CITY ACTIVATION / FRANCECASE 03
Purple Map Paris From online interest to a visit
Eight venues and sixteen Collabs, with online participation and on-site check-ins recorded separately.
VISITOR MARKETING / KOREACASE 04
RIETI A store experience, a creator's story
International creator outreach and store visits, connected with content about the experience.
GLOBAL FAN MARKETINGCASE 05
Yeongdong-daero K-pop Festival From fans to a live audience
International audience outreach, ticket distribution and on-site content sharing.
VISITOR MARKETING & RESEARCHCASE 06
Aquafield Outreach and visitor feedback
Promotional content, dedicated links, coupons and participant surveys connected international outreach with visits.
ENTERTAINMENT MARKETINGCASE 07
SBS Gayo Daejeon Reaching international fans
Performance content promotion and international outreach through influencers and online marketing.
CITY ACTIVATION / BRAZILCASE 08
Purple Map São Paulo Connecting local fandom and the city
A Purple Map project connecting fan activities with local places through a map and Collabs.
Each project has its own scope and local arrangements. We can explore what is relevant to your group's purpose.
07 / FANWORK FANTRIP
From K-culture interest to a Korea experience.
FanTrip connects global interest in K-culture with travel to Korea. Fans can explore classes, tours and experiences around the artists, cities and dates they care about, and connect with listed providers.
FANTRIPDiscover listed classes, tours and experiences
UNLOCK KOREATailor-made programs for schools, academies and communities
Dance academies and K-culture communities like O2 K-pop are welcome too. For a coordinated group visit, we can discuss a program that brings multiple activities and travel arrangements together.
Unlock Korea is DataTown's group program brand. Our leadership brings experience across industry, digital services and learning to support program development and collaboration.
CO-CEO
Hyuntae Lim
25 years of industry experience. Former executive at Dentsu Korea.
CO-CEO
Jinhwa Lee
Experience in service operations and project management at NAVER.
ACADEMIC & INNOVATION DIRECTOR
Jinhee Lee
Supports program development from an educational perspective.
Registered general travel business
Coordinating programs and travel arrangements in Korea.
Two selected posts from each channel are linked here. Platform restrictions or login settings may prevent an embed from appearing; the original post links remain available.
A FEW THINGS TO KNOW
Before we begin.
Can you design a short spring break program?
Yes. We can discuss a 5–7 day visit focused on your group's main interests and learning goals. We adjust the route and number of activities to allow realistic travel and rest time.
Can you work with middle-school groups?
Yes. We first discuss students' ages and learning goals, then agree suitable activities, supervision responsibilities, parental consent and emergency communication. Specific arrangements depend on the group.
Can we talk before dates or a budget are decided?
Yes. Start with your purpose, approximate group size and interests. We can discuss the format and the information needed for a proposal.
How do you prepare a program for younger participants?
We agree age-appropriate activities, school or provider supervision, parental consent and emergency communication procedures in advance. Please do not enter sensitive participant or health information in this initial form.
Are school, company or institution visits guaranteed?
No. Exchange partners and visits depend on the program goals, timing and availability. Examples on this site do not represent a confirmed partnership or booking.
Does the program include internship placement or visas?
Our internship-linked offer supports the local experience. Work placements, contracts, visas and academic credit require separate arrangements with the relevant provider.
Where can individual travellers book an experience?
Visit FanTrip to explore listed travel and experience products. Unlock Korea focuses on programs designed around your group's requirements.
